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So I had to convince them that finding and meeting people online was better than finding them in the workplace--and once I did, I knew the men would follow.

There's a reason clubs have ladies' nights: Attract women, and men will follow. If mainstream media gets into the judgment business, what do you do?

Our acceptance has ebbed and flowed: In 2008, NBC let me run a Super Bowl ad and we were able to advertise in other, more "mainstream" outlets.

This time I talked to Noel Biderman, former sports attorney and current president of Ashley and Avid Life Media.

Ashley Madison, which has 15 million members in 25 countries, bills itself as the "most successful website for finding affairs and cheating partners." (There is no "Ashley Madison," by the way.

Last modified 27-Oct-2014 11:56