In the late 1980s, Jeffries taught workshops, promoted a collection of neuro-linguistic programming (NLP) techniques called "speed seduction" (SS), and published a short book of his techniques, How to Get the Women You Desire into Bed.Other exponents established themselves in roughly the same era, but lacked contacts with each other.
The community was brought to greater mainstream awareness with the 1999 drama film Magnolia, in which Tom Cruise portrayed a charismatic yet embittered and emotionally troubled pickup guru who was loosely modeled on Ross Jeffries.
In 2005, journalist Neil Strauss wrote The Game: Penetrating the Secret Society of Pickup Artists, an exposé of the seduction community.
The Game reached the New York Times Bestseller List, and made known pickup and seduction techniques to a wider audience.
The seduction community, also known as the pick-up artist, PUA, or pickup community, is a movement of men whose goal is seduction and sexual success with/access to women.
Members of the community are often referred to as "pickup artists" (PUA).