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There are two answers: towards the end of a series in which you build trust and value before you sell — or based on behavior such as active use, indicating that that trust and value is already in place.

In this post, you’ll find some tactics, examples, and templates for you to use to plan and create your own upgrade emails. It includes all the vital facts you need to convey: the stage of the trial, what to do next, and what happens to your work.

Now let’s look at some examples and copy templates that you can start using today: Example: Basecamp Subject: Your Basecamp trial has ended. This upgrade email also does a great job of allaying any worries and being clear about what’s to come.

It explains what happens to your data, team member access, and how to pay — while providing some social proof to get your brain to say yes.

All it takes to subscribe or cancel is a click of a button.

Last modified 25-May-2016 18:31