There are many compelling reasons to study Internet use among young people. children between 12 and 17 are online and approximately 11 million of them access the Internet every day (Lenhart, Madden, & Hitlin, 2005).
More than any other demographic group, today’s youth have embraced the Internet and other digital technologies. Marketing research suggests that youth spending on data services represents almost 50 percent of all mobile spending in most mature markets Not only are youth, the early adopters of most new technologies, they are also among the more sophisticated users of it as well.
In fact, Livingstone and Bober (2005) have coined the term reverse socialization to characterize the shifting nature of socialization that occurs in many families as teenage children are often more knowledgeable than their parent about these technologies.
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