Like so many other useful things at that time and place, cycling apparel was difficult to obtain after World War One in Europe.The continent had been thoroughly ravished by a half-decade of brutal conflict and matters of sport went largely unaddressed by everyone except for their most ardent supporters.
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I think it has done more to emancipate women than anything else in the world.
I stand and rejoice every time I see a woman ride by on a wheel.
It gives woman a feeling of freedom and self-reliance.” After the war, riders craved their still-familiar comforts like bicycling while also seeking to distance themselves from the viciousness of 1914-1918. H” issued the Holdsworth company’s inaugural catalog, “Aids to Happy Cycling,” right from her home in Kent.
Definitive Holdsworth historian Norman Kilgariff recounts how the then-free distribution extended beyond cycling apparel into componentry.
The 1930 edition shows a small selection of tires, brakes and pedals accompanying the more traditional company offerings of clothing, saddlebags and camping items.