Issue updating media direct

Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.

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As information and entertainment become a major part of our culture, media companies have been creating ways to become more efficient in reaching viewers and turning a profit.

Successful media companies usually buy out other companies to make them more powerful, profitable, and able to reach a larger viewing audience.

Media mergers have become more prevalent in recent years, which has people wondering about the negative effects that could be caused by media ownership becoming more concentrated.

Such negative effects that could come into play are lack of competition and diversity as well as biased political views.

When the larger scale media companies buy out the more smaller-scaled or local companies they become more powerful within the market.

Last modified 10-Aug-2015 13:55