Introduction Online dating is a growing industry in the United States, increasing in popularity every year.The proliferation of dating sites has become a cultural phenomenon as millions of users flock to find romantic partners online.
Dating sites that serve cultures where arranged marriages are the norm have given singles a greater chance to participate in the process of finding a family-approved mate.
In the hope of attracting romantic interest, customers disclose sensitive personal information about themselves.
This information may then be re-disclosed not only to prospective dates, but also to advertisers and, ultimately, to data aggregators who use the data for purposes unrelated to online dating and without customer consent.
In addition, there are risks such as scammers, sexual predators, and reputational damage that come along with using online dating services.
Dating sites have been accused of failing to take enough action to protect vulnerable users and intentionally misleading customers by using impossible-to-prove claims and scientific language.