The "Stroh's Ice Cream" sign still hangs over the building's north side, facing Gratiot.
Jerome, 33, of Ann Arbor partnered with Michael Forsyth, 33, of Detroit to open a second Detroit City Distillery craft-liquor production center at the old Stroh's Ice Cream factory off of Gratiot in Detroit, photographed on Thursday, Sept. The years-dormant Stroh's Ice Cream plant near downtown Detroit is back in action this fall, but it isn't churning out frozen dessert.
The beer-making Stroh family started the brand among other products during Prohibition to avoid bankruptcy while alcohol was illegal.
The ice cream was so popular that it continued to be made after Stroh Brewery Co.
resumed making beer, according to Peter Blum's book, "Brewed in Detroit."By coincidence this summer, the Stroh's beer brand, now owned by Pabst Brewing Co., brought some brewing operations back to Detroit.
Stroh's Bohemian-style Pilsner, a higher-quality beer distributed only in Michigan, started hitting shelves in August.