By simply using the technology on your browser, customers can contact and talk live via video chat to your customer service agent and have their identity checked via biometrics within the call.
One of the most important developments is the move away from land based conversations to online ones within the financial services industry, healthcare and government.
The customers identity will be confirmed within minutes and an account could be opened and a credit card despatched by the end of the video chat.
There would be hardly any abandonment rates as the customer has to do virtually nothing.
The customer only has to agree to providing data, their biometrics and an ID document which can be processed live in real time during the video chat, and that is all.
The video chat offers a personal approach to customers who might want more information about offers or issues with their accounts.
They can be identified easily using a biometric even before they have started the video chat conversation saving even more time.